Navigating the Facebook Maze: Personal Profile vs. Business Profile

Facebook, being one of the leading social media platforms, offers a variety of features to help individuals and businesses connect with their target audience. However, the confusion often arises when trying to decide between a personal profile and a business profile.

Common scenario that we encounter on a daily basis

A client came in with a personal profile thinking to increase awareness for the brand he/she manages without realizing the limitations and restrictions of the type of the profile for the intended purpose. The client also did not realize the difference between different profile types thinking that there is only one way to create a profile on Facebook and business-related activities can be ran straight up from the account sign up.

In this article, we will unravel the mystery behind the differences between the two, guiding you through the process of choosing the right option for your business.

How to find out if your profile is a personal or business profile?

A personal profile offers features like "Add Friend" where friend request may be sent/received, and "Followers" who can see your public post.

A business profile offers features like " Page Likes", where visitors of your page may interact with your page without approval. In addition, a business profile offers useful page insights on performance as a reference for decision-making down the road.

A Quick Comparison of Features between Personal and Business Profiles, as well as the "Business Manager"

(Tabulated by Dynotriads Marketing Consultancy & Services, 2023)

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Jay is a junior service associate at Dynotriads. He handles mostly the backend setup and management workflow of social media services.

Dynotriads is a marketing advisory firm based in Malaysia specializing in helping micro, small and medium businesses to strategically grow digital presence. Check out more social media management and marketing services by Dynotriads here.