Your Strategic Marketing Partner

Dr Charis Beh is a marketing strategist specializes in interdisciplinary upstream marketing development and management. She holds a Ph.D. in Marketing from The University of Auckland, New Zealand, a Meta Certified Associate and a HRD Corp Certified Trainer. With a wealth of experience and a robust skillset, Dr Charis Beh excels in driving innovation by seamlessly integrating digital solutions to create transformative values for micro and small-to-medium enterprises (MSMEs). 

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Her background seamlessly integrates academia and industry expertise. Before assuming her current roles, she served as an assistant professor of marketing at renowned Chinese and Australian universities' campuses in Malaysia. In her capacity as an academician and lead trainer, she has developed modules relating to digital marketing, social media marketing, business transformation and strategic marketing- for higher education institutions, online platforms, companies and for the publics. Noteworthy publications authored by her have been featured in the Journal of Service Management, Journal of Interactive Marketing, and Springer Nature.

 

Additionally, she acted as a fractional CMO, leading various in-house marketing teams to implement strategic directives. Her extensive advisory and consulting experience spans various sectors, including the manufacturing sector (steel processing and product fabrication, food processing, scented products), retail trade (furniture and home furnishing, online grocery, home-based business development), and services (hospitality, education and home renovation). 

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Recognizing the specialized needs of MSMEs in Malaysia, Dr Charis Beh founded Dynotriads- an integrated marketing consulting firm focused on providing strategic marketing directives with services spanning across three major stream of essential marketing planning- digital presence strategies, market research and data-backed strategies and advisory. To date, her team has helped over 50 businesses to establish sustainable digital presence and overseeing in-house teams of companies implementing action plans.

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Dr Charis Beh is committed to giving back to the community through the CSR initiative "dynoSoRes" by Dynotriads. This program includes a complimentary fixed-term mentoring program for businesses experiencing stagnant growth. In her free time, she delivers talks, lectures, and workshops to university students and local business communities.

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Dr Charis Beh is currently the Group Chief Marketing Officer （CMO) at JEB Group of Companies, an adjunct research fellow of the School of Economics and Management at Xiamen University Malaysia and an adjunct faculty with the School of Digital Technology at Wawasan Open University. 

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