Your Strategic Marketing Partner
Audience Targeting- Level 2 of 3
Course Code: SC2004
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Values creation and offers for the right audience
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Marketing mix integration
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Customer journey mapping
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In-depth funnel building and refinement
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Course is taught and coached by a Certified Digital Marketing Specialist
Duration: 300 minutes
Time: 10.00 am- 4.00pm
(including 1-hour lunch break)
Day: Monday(s)
Live via Zoom: RM988
Face-to-face: on-request
Course Overview
This course is a sequel to the Level 1 course. With knowledge about basic funnel nurturing concept and audience profiling, Level 2 course introduces participants to persona development for different types of audience, marketing mix review and integration, and customer journey mapping. The mastery of knowledge in these areas are useful for retargeting planning. Over the span of a continuous 300-minute session, the participants will learn and practice the taught skills through instructor-led activities. Courses will be taught in combination of lecture , demo and practice sessions. The knowledge and skills acquired in this course will be highly transferable to managing marketing activities in both offline and online environment.
Learning Objectives
By the end of the 300-minute course, participants will be able to tailor value creation and offer to a specific type of audience. Besides, the participants will also be agile to the changes in customer journey.
Who Should Attend?
Those who are responsible for the strategic planning of a business including micro and small business owners, marketing managers, marketing executives, people working within the marketing department capacity, junior business consultants, university students, aspiring entrepreneurs, media planners and buyers
Course Difficulty
Intermediate
Brief Course Outline
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Value Creation and Offers
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Persona Development
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Customer Journey Mapping
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Marketing Mix Integration
No prepayment until the course is confirmed
FEATURES
Sessions are conducted face-to-face or live via Zoom, which means Learn from Anywhere. NOT pre-recorded video, you get to ask questions directly in the session.
Value-added learning with exclusive access to practical learning materials that can be directly applied to actual business flow. Post-training mentoring session.
Continuous learning. Enjoy updated resources for 3 months upon the completion of any active courses. Courses are available in English/Mandarin.
All courses are open to public (except tailored corporate training courses) with reasonable and affordable course fees.